The Edge magazine - Sean talks to Edge on Why we need Purpose at work.
Our director of strategic development Sean McKnight talks to Edge Online business magazine about why purpose matters for the organization today. ‘ Ask any business leader and they will tell you that they have purpose. But only a few really do,” says Sean. ‘When we talk of ‘purpose’ we mean the animating idea that energises, directs and differentiates the business. It sets out what the business exists to do, where it’s going, why it matters and what it’s good at. It gives it a reason to be that goes beyond the achievement of purely financial goals. A sense of purpose motivates employees as it helps them align their personal lives with a mission or set of goals that resonate with them. Purpose provides clarity to all audiences, both inside and outside of an organisation, on why a business is valuable to its customers, employees, shareholders, partners and society as a whole. If they feel a personal link with the aims of the organisation, it motivates them to push themselves further in pursuit of the same goal.’
Full interview read at The Edge Online on http://www.i-l-m.com/edge/Creating_a_corporate_purpose.aspx